In the era of information overload, how is your web site going to be discovered? If it's not found, it might as well not exist. All your hard work and money are wasted. Every day millions of people use search engines to find products and services. As of October 17,2006 the US Census Bureau claims that there are 300 MILLION people living in the United States. This is an average of 6 MILLION per state. The statement although true does not present the true picture, in California there are 36 MILLION people, 1/8 or 12% of the whole United States. Los Angeles is the second largest city in the United States with 18 MILLION residents.
By comparison there are only 2.4 MILLION people in Nevada of which 1.6 MILLION live in the greater metropolitan area of Las Vegas, which is one of the fastest growing citys in America. It is the 29th largest city in the United States and was not incorporated until 1905.
Now I am talking about Dollars as in BILLIONS. Americans spent $143 BILLION dollars last year on line, of that $61 BILLION was for travel. If California is 12% of the population than you know because of its high pay scale and real estate prices it has to be over 12% of the dollars spent. That translates to over $8 BILLION dollars being spent on travel within 400 miles of Lake Tahoe.
In our tourist-oriented economy, we have a better than average chance that the decision to
purchase will be made while visiting web sites listed by these search engines. Thanks to the Airline industry, and companies like Cheaptickets,Orbitz, Expedia, and Travelocity, the internet and search engines are an accepted way of doing business.